Adorama is currently promoting a $200 instant rebate on Sigma 17-50mm f/2.8 lenses.
Price after rebate at Adorama: $469.
"Instant Rebate" can indicate a manufacturer based deal. Similar discounts may be available at other outlets.
(Adorama is the outlet in my sources that is advertising it. They would probably appreciate you buying from them since they are the ones making sure people know about the deal.)
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