Interesting Blog Article on Kit Lenses

I just came across than interesting blog post on Fujifilm Reimagining Kit Lenses.

The camera mentioned in the article is the new Fujifilm X-E2.  It's a 16MP mirrorless interchangeable lens camera with retro styling.  (It resembles a vintage Leica.)  The price is roughly $1000 for the body, and $1400 for the kit that includes a f/2.8-4 18-55mm lens.

It's the kit lens that separates the X-E2 from the competition.  Kit lenses from competitors tend to have a less desirable aperture range.  The X-E2's kit lens is high enough quality that investing in a better lens is less of a priority.  An important factor when first investing in a DSLR camera.  (Less important for a photographer that already has a collection of quality lenses.)


Fujifilm has decided to differentiate themselves from the competition by offering a higher quality kit lens.  The competition will have to respond.