Hat Tip: Imaging Resource
The Facebook owned photo sharing site recently announced they would now allow "carousel" ads with links. (Note on link, Ad Age limits the number of articles you can read each month if not a subscriber. It shouldn't be an issue for most people.)
"Carousel" ads are those ads with revolving images. Instagram will allow up to four photos per ad as well as "learn more" links.
That four ads to start with. I suspect that number is likely to increase.
Advertising revenue is how many web sites earn their revenues. The sites are always looking for ways to increase those revenues but there is a limit on the number of ads they can place on a page before they start antagonizing visitors.
Offering the option to upgrade ads is another way to increase ad revenue. Presumably these carousel ads will cost advertisers more than static ads.
The potential drawback for Instagram is that these type of ads are more intrusive than static ads. The constant motion can get annoying.
They also increase the processing demand on the visitor's computer. This can be problematic for individuals using older computers. Their computers may simply not be up to the increased demand, especially if a page includes multiple carousel ads.
The increase in ad revenue that comes from these carousel ads could be offset by losing users that get annoyed at the ads or just can't use the site due to increased performance demands.
They could also find more users relying on ad-blocking software when visiting the site.
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